What prevents people just like you from succeeding as a freelance Podcast Producer?
Listen, we get.
And obviously, you’re not alone!
We polled 2,562 aspiring Podcast Producers and the overwhelming response was the same…
They told us that they were unsure how to get started, how to find prospects and then turn those prospects into recurring clients (aka consistent revenue).
Good news!
Podcast Production School was designed for folks just like this.
Folks just like YOU!
Our 90-day blueprint will help you systematically land new clients and deliver quality work so that you can earn a dependable income.
How? By mastering the skills + strategies needed to launch, manage and grow podcasts for small businesses.
Hey, there!
Hailey, Mel & Gina
We’re Gina, Hailey & Mel and we run Podcast Production School.
We help aspiring freelance Podcast Producers learn the skills and strategies needed to launch, manage and grow podcasts for small business owners.
We’re big on data around here, and when we polled our students before they started the course, this is what we learned:
- At least half of our students come to us not having an online business.
- The other half wants to specialize their service-based business in the podcasting medium.
- 95% of them don’t run their own podcast shows but can see the benefit of small businesses using this for marketing.
- The majority want to earn at least $2,500 per month, but on a part-time basis.
They struggled with confidence, time management and self-discipline. You know, before they came to us, that is! 
They...
- Were overwhelmed by reading (but not doing) all the things and it put them into a loop of analysis paralysis.
- Had no idea how to deliver quality work after being hired by a business owner.
- Didn’t have access to step-by-step training (or kickass instructors!) to safely develop their skills and confidence in their craft.
- Had no idea where to look for prospects or how to turn them into paying clients.
- Didn’t have a group of like-minded peers to share in their experience and give them accountability to focus on growing their business.
So if this is you, we get it!
And we understand these seem like big mountains to climb. But once our students figured it out? They were thriving!
Still not convinced?
Here’s what our students have been able to do:
- Sara M. finished the course, pivoted her business to offering podcast production, and landed her first TWO clients all within 30 days!
- Megan R. combined her newly learned skills from the course and her experience with Pinterest to expand her service offerings to more clients.
- Maryam B. completed her first audio segment and client pricing sheet in Quickstart (our LIVE two-day workshop).
- Michelle M. convinced a current freelancer client to add a podcast to their repertoire and she's not only producing a show for that client, but has brought on more podcast specific clients since.
- Kelley W. mapped out her own podcast production plan and has been consistently producing her own show for over a month now.
And we’ve been cheering each other on, diving into the monthly challenges, and sharing our work on the daily in our members-only community
Like our students, you can…
Launch your business.
Build your confidence.
Land your first clients.
And this is only the beginning!
A Quick Message From Gina, Hailey & Mel:
Podcast Production School helps you master the skills + strategies needed to launch, manage and grow podcasts for small businesses.
This sounds cool, but what is a Podcast Producer and who needs one?
A Podcast Producer is someone who offers technical, administrative or marketing support to podcast owners remotely.
There are already over 1,000,000 live podcasts to-date. Because of the many benefits businesses and brands get from podcasting, those numbers keep rising!
Folks that already have shows often need someone else to manage things. And there are tons more businesses and brands that aren’t currently using audio but really want to be. In either scenario a Podcast Producer can help – they can step in and take over, improve a client’s existing show or help them to start a new one from scratch.
And we’re here to show you EVERYTHING you need to know to produce podcasts for those business owners.
So what’s the plan?
From our experience, it takes about 90 days to ramp up your podcast production business, even if you’re starting from scratch!
And our 90-day blueprint will help you to systematically land new clients and deliver quality work so that you can earn a dependable income.
Here's what it looks like:
Days 0-30: Complete the Podcast Production School course work
- This course is designed to take you from absolute n00b to running a fully operational podcast production business. If you do one section a day, it will take about 30 days to complete.
- We’ll cover everything from how to set up all the essential podcast tech and equipment, the different roles and responsibilities involved in podcast production, the pre and post services freelancers can offer, tips and tricks for growing podcasts, finding and vetting new clients, getting your business off the ground, and so much more!
- [Corresponding Community Exercise]: *Quickstart Live!
Days 31-60: Make 100 Offers to Prospects (i.e. send 100 pitches)
- This might sound daunting but by the time you get to this stage, you’ll have every single thing you need (including templates that tell you exactly how to pitch and what to say) to send your first 100 pitches. This is a right of passage for successful freelance businesses and we support you all the way through! If you send 5 pitches a day (Monday-Friday) you’ll land at 100 pitches.
- [Corresponding Community Exercise]: *First 100 Pitches Challenge!
Day 61-90: Practical Production Experience
- At this point, you should be onboarding your first client (yay!). But even if you aren’t, we’ll spend these 30 days helping you launch your own audio series so you get practical experience and real-time feedback on your skills (and a few great pieces to add to your portfolio!).
- [Corresponding Community Exercise]: *Launch your own podcast!
When you become a Podcast Producer, you’ll…
- Help business owners utilize a popular and in-demand medium to spread the word about their offerings, expertise, brand, products, etc.
- Contribute significantly to your family’s monthly budget – or at least finally provide those “extras” you’ve been dreaming about (Disney anyone?).
- Gain flexibility in your day. You get to choose when and where you work on your business.
- Get a chance to learn new (and highly-valued) skills that can be applied to far more than just podcasting!
- An Overview of Podcasting
- Understanding the Types and Parts of a Podcast
- Podcast Process and Workflow
- Services You Can Offer as a Podcast Producer
- Technical Set-up and Audio Editing
- Episode Distribution
- Episode and Show Note Creation
- Podcast Project Management
- Guest Management
- Content Repurposing
- Marketing and Promotion
- Working With Clients (packages, pricing, contracts and onboarding!)
- Technical Training
- Templates and Checklists
- Certification
20+
Templates & Checklists
For Example: Customizable Client Pitch Templates + Tracker
PLUS... WE'VE GOT BONUSES!
BONUS #1 ($600 YEARLY VALUE!)
Program support & client leads
through our exclusive online community!
*Optionally included with your program enrollment is 30 days of trial access to Podcast Production School community for $1 ($49/month thereafter).
It’s where current students and graduates of Podcast Production School who are SERIOUS about mastering podcast production, landing clients and making a living online hang out!
Your Podcast Production School Community Membership Includes:
- Access to Mel, Hailey & Gina who are available to answer your technical and business-related questions.
- Monthly LIVE Office Hours.
- Regular specialized training and challenges to up your technical & mindset game!
- Access to unique client leads to help you build your business.
Bonus #2 ($500 value!)
26 Podcast Growth Hacks Training from Joe Fier of Hustle & Flowchart
- Why growth is important. Taking podcast growth into your own hands is crucial. You can't sit around and wait for listeners to come.
- Joe and Matt's journey of growing their audience.
- FREE Growth Strategies — No or very low cost things you can do to promote a podcast.
- Paid Growth Strategies — Growth strategies with a cost associated to it.
Bonus #3 ($250 value!)
Client Contract
- Your availability
- How clients can contact you
- What happens in the event of illness/emergency
- How (and when) you expect to be paid
- Scope of work
- Who is responsible for incurred costs
- And more!
Bonus #4 ($1,000 value!)
Quickstart – a LIVE 2-day workshop
- You'll walk away with:
- 2 ready-to-go audio samples for your portfolio
- An audio introduction you can use for pitching clients (or for your own show!
- TWO full days of Q&As with Hailey, Gina & Mel
-
And more!
Wanna give your new business a boost? Then join us for Quickstart! A live, 2-day intensive workshop that will walk you through how to build a baseline for almost all of the skills we cover in Podcast Production School.
Money Back Guarantee
Our goal is for you to make your investment back within 90 days. That means landing one, $500/month client. If for any reason you don’t land a client 90 days after you begin (complete the course material and the 100 Pitch challenge as prescribed), we’re happy to issue a 100% refund.
I was scared to start this journey but with the amazing support from the PPS team, I've now launched my business! If you're interested in becoming a Podcast Producer, look no further than Podcast Production School. Thank you so much – I couldn't have done this without your guidance and encouragement!"
- Are you familiar with online or remote work?
- Ready to learn a new, game-changing skillset?
- Detail-oriented? You often see things others miss!
- Good at organizing online files in multiple places?
- Able to manage a variety of tasks across multiple platforms?
- A good communicator? Or question asker... because that’s a thing!
Launch your Podcast Producer biz TODAY and get access to ALL future course updates and upgrades for FREE!
Next Enrollment Period for Podcast Production School is in:
PAY IN FULL
-
8 Self-Paced Modules Containing 45+ Individual Lessons
-
20+ Customizable Turn-key Templates, Including a Client Contract Template
-
Audacity, Libsyn & WordPress Step-by-Step Tech Training
-
BONUS 4 Customizable Pitch Templates +Tracker
-
BONUS Podcast Marketing Training from Joe Fier of Hustle & Flowchart
-
BONUS Quickstart, Two-Day LIVE Workshop (With Community Purchase)
-
Lifetime Access to the Program with FREE, Ongoing Updates
-
+ Optional Community Membership: Program Support, Regular (LIVE) Office Hours and Job Postings (Select box at checkout)
What could this look like in your business?
- You could… offer audio editing and show note creation to your clients at $500/month for however many clients you want or need to make your desired monthly revenue.
- You could… offer ala carte services and provide one client with audio editing at $300/month for two episodes and podcast management and distribution for two clients at $400/month each, making your total monthly revenue $1100/month.
- You could… offer full-service podcast production for three clients at $750/month making your total monthly revenue $2,250!
Because guess what? It's your business and you can design it however you want to based on your personal and professional goals.
Great question!
Podcast Production School is designed for both those who want to start and build out a podcast production business and offer podcast specific skills to small business owners AND for small business owners looking to launch and grow podcasts for their businesses.
To start getting clients, all you’ll need is:
–> Podcast Production School course enrollment – $598
–> Community membership – $1 for first 30 days ($49/m thereafter)
–> Audacity (editing software) – $0 (it’s FREE open-source software!)
–> Over-the-ear headphones – $15+ (you can get a decent pair for cheap)
–> PayPal biz account (to get paid) – $0 (FREE!)
You’re looking at an “all-in” cost of just over $600, INCLUDING your course investment.
In Podcast Production School, we’ll walk you through all of the possible tools and platforms you can use in your business (including suggestions for those headphones!).
But to be clear, most of them are free (or have a free trial). All other purchases are 100% up to you and your client. Your clients will either have a lot of these tools already in place or look to you to set them up with their credit card (not yours!).
Well, you have to learn how to do the Podcast Producer services you want to offer. You should also like podcasts and be growth-minded.
Operating a podcast production biz also means you’re self-employed, so finding and pitching clients should be high on your priority list.
Great question – Podcast Producers can help with a ton! From audio engineering to content repurposing and marketing to guest management, there are a lot of different services to offer in this space.
Don’t worry, you don’t have to master or offer it all – you can cherry-pick what services you enjoy doing and offer only those to your clients if you want.
As far as how much money producers typically make, you have to consider factors like, amount of experience, level of expertise, services offered, the level of client they’re looking to work with, etc.
Most Podcast Producers easily average $30 to $50 per hour (or more!) over time.
Our goal is to help students develop a side hustle that earns them an additional $1,000 or more per month. Some students decide to take it much further than that!
It depends on the individual and how much time they have to devote to learning, but, yes, most students make their way through the course in a month or less.
Of course! All it really takes to do work as a Podcast Producer is to have access to a computer, over-the-ear headphones and a reliable internet connection.
Our students can work with clients in their local community, home country or worldwide. We’ve entered into a global economy and the internet has made it possible for Producers and clients to work together regardless of their location!
> 6 comprehensive modules
> Self-paced material that is available 24/7
> In-depth tutorials and lots of plug-and-play templates
> Lifetime access to the program and complimentary updates over time
At the beginning of 2019, I (Melanie) received an email from a Hailey Thomas asking about help with podcast production. Soon after the email, we set up a call and chatted for about an hour on Hailey’s vision for her podcast. Just like that, the One Year Later podcast was born!
Hailey and I have been working together on her podcast and other projects that have come along ever since. We get along eerily well and I feel so fortunate to have run into such an amazing human that walks alongside me in what often feels like a crazy, self-employed life.
Gina and I (Hailey) had already worked together on another digital course (Project Management for Virtual Assistants), so when she mentioned another course about being a Podcast Producer – I jumped at the chance to work with her again.
Our goal is for you to make your investment back within 90 days. That means landing one, $500/month client. If for any reason you don’t land a client 90 days after you begin (complete the course material and the 100 Pitch challenge as prescribed), we’re happy to issue a 100% refund.
Investing in yourself is an important decision – if you’re ready to make a commitment to yourself, change your current circumstances and put in the work, you’ll get results!
PAY IN FULL
-
8 Self-Paced Modules Containing 45+ Individual Lessons
-
20+ Customizable Turn-key Templates, Including a Client Contract Template
-
Audacity, Libsyn & WordPress Step-by-Step Tech Training
-
BONUS 4 Customizable Pitch Templates +Tracker
-
BONUS Podcast Marketing Training from Joe Fier of Hustle & Flowchart
-
BONUS Quickstart, Two-Day LIVE Workshop (With Community Purchase)
-
Lifetime Access to the Program with FREE, Ongoing Updates
-
+ Optional Community Membership: Program Support, Regular (LIVE) Office Hours and Job Postings (Select box at checkout)
by podcast production school