Tired of the ineffective resources that promise to teach you how to launch + grow podcasts for clients?
Us too…
Don’t worry, Podcast Production School isn’t one of them – we’re here to help you master the skills + strategies needed to launch, manage and grow podcasts for small businesses (and yourself if you want!).
Before I ventured into the podcast production world…
Melanie Scroggins
I (Melanie) was basically free-floating through a bunch of different full-time jobs (can you relate?).
It’s no surprise that before I started on my path as a Podcast Producer, I had many moments of simply… wandering. I was always looking for “the thing” I’d wake up and be excited about doing on a daily basis.
You know and still get paid for it!
When I started my own hobby podcast in 2017, I had no idea where I was going with it. All I knew was that I really enjoyed audio, so I learned how to create and manipulate it into a product for myself and my tiny audience…
About six months after I started working in audio, I was approached by small business owners I knew who were looking to create podcasts for their businesses.
Wait… What?! Someone would actually pay me to do this stuff?
Yep! Someone will pay YOU to do this stuff!
I found it! I landed on “the thing!” Or so I thought…
But after a few months, I found myself still struggling for 3 specific reasons...
Now that I realized people would pay me for this, I was trying to grow my podcast production skills so that I could:
- Be my own boss!
- Build something of my own.
- Operate on my own schedule.
- Learn a new craft and excel at it!
And what I was trying to do to get there were these 3 things:
- Searching Google for answers to my questions – while it was great for answering questions that I asked, but it didn’t help me plan and organize every step along the way to success.
- Buying cute (yet unnecessary) office supplies and a new desk – getting all the right gear isn’t what equips you for a job (or a successful podcast!), but I didn’t know that at the time.
- Living on a prayer 🙏 – by asking for the result I wanted, I was giving away my agency to make things happen for myself.
These things didn’t work because they lacked accountability and direction, and led me to feeling:
- Guilty about overspending time, money and energy on something that wasn’t working.
- Frustrated at hitting a brick wall (over and over again!).
- Fatigued with all the starting and stopping.
And not seeing any more increase in revenue or prospects asking me to produce their shows. 🤔
What I truly needed was some guidance, a proven plan and someone to speak into me and show me the pitfalls before I inevitably stepped into them.
The guidance, proven plan and way around the pitfalls is what Hailey, Gina and I are allllll about.
We want you to have the best possible chance of making your dreams of freelance podcast production come true.
We did it, and we’ve taught dozens and dozens of others how to do it as well.
You’re not special (in the best way!). So we know you can do this, too. 🙌
How I pivoted from my dead end job to earning a living producing podcasts full-time.
I spent another couple of months working at that last dead end job while trying to grow my podcast production biz. But enough was enough, so I quit!
I started working harder on the podcasts I’d already been producing and ended up re-vamping my podcast production service offerings!
It’s been over two years now since I left my last 9-5 job and I’m making more money than I ever have before. I cannot believe I’m doing what I love and getting paid for it.
Pinch me, y’all.
Looking back, I realize the main aspect of my work that kept me from diving in fully was the money.
I didn’t charge nearly enough at the beginning for my podcasting services and had to find full-time work here and there to make, what I believed to be, a “real” living.
I simply had no idea what others were charging and what an entry-level Podcast Producer would charge because I had little to no “formal” education on the subject.
But when I learned that I could make my last job’s salary and MORE offering podcast production services, that changed the game for me and I haven’t looked back since.
Freelance podcast production and management have given me the opportunity to:
- Provide a substantial, additional income for my family.
- Have a flexible schedule for work (and play!).
- Set monetary goals that I otherwise wouldn’t be able to accomplish for things I want to invest in, in my work and personal life.
The journey to where I am now has been long and sometimes tricky. Doing something 100% by yourself is difficult and time-consuming at times, so it’s not something to ‘play’ at.
And I’m a “pick yourself up by your bootstraps” kind of gal, but I very much wish there had been a program like ours to help me get started so I didn’t have to figure out how the wheel was made, so to speak.
While there is nothing wrong with doing it the way I did and learning every little bit, piece-by-piece, Podcast Production School is a remarkably thorough resource for anyone looking to learn entirely new and in-demand service offerings!
Do you LOVE the idea of being a
Podcast Producer, but worry about…
- Getting your clients more downloads per episode
- What services you can actually offer
- How much you should charge them
- Packaging your services correctly
- Learning all the technical details of audio editing and production
- Exactly how to maximize each episode through content repurposing
- Pitching prospects and landing them as clients
- Wowing your clients and ensuring they're happy with your services, so you can get referred as a result!
You can stop worrying, because you’re in the right place!
Podcast Production School will teach you everything you need to know to help yourself, or small businesses, launch, manage and grow a successful podcast. 🙌
When you become a Podcast Producer, you’ll…
- Help business owners utilize a popular and in-demand medium to spread the word about their offerings, expertise, brand, products, etc.
- Contribute significantly to your family’s monthly budget – or at least finally provide those “extras” you’ve been dreaming about (Disney anyone?).
- Gain flexibility in your day. You get to choose when and where you work on your business.
- Get a chance to learn new (and highly-valued) skills that can be applied to far more than just podcasting!
- An Overview of Podcasting
- Understanding the Types and Parts of a Podcast
- Podcast Process and Workflow
- Services You Can Offer as a Podcast Producer
- Technical Set-up and Audio Editing
- Episode Distribution
- Episode and Show Note Creation
- Podcast Project Management
- Guest Management
- Content Repurposing
- Marketing and Promotion
- Working With Clients (packages, pricing, contracts and onboarding!)
- Technical Training
- Templates and Checklists
- Certification
20+
Templates & Checklists
Plus, program support & client leads
through our exclusive online community!
*Optionally included with your program enrollment is 30 days of trial access to Podcast Production School community for $1 ($49/month thereafter).
It’s where current students and graduates of Podcast Production School who are SERIOUS about mastering podcast production, landing clients and making a living online hang out.
Your Podcast Production School Community Membership Includes:
- Access to Mel, Hailey & Gina who are available to answer your technical and business-related questions.
- Monthly LIVE Office Hours.
- Regular specialized training and challenges to up your technical & mindset game!
- Access to unique client leads to help you build your business.
Bonus #1 ($500 value!)
26 Podcast Growth Hacks Training from Joe Fier of Hustle & Flowchart
- Why growth is important. Taking podcast growth into your own hands is crucial. You can't sit around and wait for listeners to come.
- Joe and Matt's journey of growing their audience.
- FREE Growth Strategies — No or very low cost things you can do to promote a podcast.
- Paid Growth Strategies — Growth strategies with a cost associated to it.
Bonus #2 ($250 value!)
Master Service Agreement Template
- Your availability
- How clients can contact you
- What happens in the event of illness/emergency
- How (and when) you expect to be paid
- Scope of work
- Who is responsible for incurred costs
- And more!
Bonus #4 ($1,000 Value)
Quickstart – a LIVE 2-day workshop
Wanna give your new business a boost? Then join us for Quickstart! A live, 2-day intensive workshop that will walk you through how to build a baseline for almost all of the skills we cover in Podcast Production School.
- You'll walk away with:
- 2 ready-to-go audio samples for your portfolio
- An audio introduction you can use for pitching clients (or for your own show!
- TWO full days of Q&As with Hailey, Gina & Mel
-
And more!
I was scared to start this journey but with the amazing support from the PPS team, I've now launched my business! If you're interested in becoming a Podcast Producer, look no further than Podcast Production School. Thank you so much – I couldn't have done this without your guidance and encouragement!"
- Are you familiar with online or remote work?
- Ready to learn a new, game-changing skillset?
- Detail-oriented? You often see things others miss!
- Good at organizing online files in multiple places?
- Able to manage a variety of tasks across multiple platforms?
- A good communicator? Or question asker... because that’s a thing!
Launch your Podcast Producer biz TODAY and get access to ALL future course updates and upgrades for FREE!
PAY IN FULL
-
8 self-paced modules containing 45+ individual lessons
-
20+ customizable turn-key templates, including a Master Services Agreement
-
Audacity, Libsyn, and WordPress tech training
-
4 customizable pitch templates + tracker
-
Bonus podcast marketing training from Joe Fier of Hustle & Flowchart
-
Lifetime access to the program with FREE, ongoing updates
-
+ Optional Community Membership: program support, regular (LIVE) office hours and job postings (select box upon checkout)
PAYMENT PLAN
-
8 self-paced modules containing 45+ individual lessons
-
20+ customizable turn-key templates, including a Master Services Agreement
-
Audacity, Libsyn, and WordPress tech training
-
4 customizable pitch templates + tracker
-
Bonus podcast marketing training from Joe Fier of Hustle & Flowchart
-
Lifetime access to the program with FREE, ongoing updates
-
+ Optional Community Membership: program support, regular (LIVE) office hours and job postings (select box upon checkout)
Love working with business owners and want to offer technical, administrative or marketing support to podcast owners remotely.
A Podcast Producer is someone who offers technical, administrative or marketing support to podcast owners remotely.
There are already over 1,000,000 live podcasts to-date. Because of the many benefits businesses and brands get from podcasting, those numbers keep rising!
Folks that already have shows often need someone else to manage things. And there are tons more businesses and brands that aren’t currently using audio but really want to be. In either scenario a Podcast Producer can help – they can step in and take over, improve a client’s existing show or help them to start a new one from scratch.
Great question!
Podcast Production School is designed for both those who want to start and build out a podcast production business and offer podcast specific skills to small business owners AND for small business owners looking to launch and grow podcasts for their businesses.
It depends – factors include amount of experience, level of expertise, services offered, the level of client they’re looking to work with, etc.
Most Podcast Producers easily average $30 to $50 per hour (or more!) over time.
Our goal is to help students develop a side hustle that earns them an additional $1,000 or more per month. Some students decide to take it much further than that!
Great question – Podcast Producers can help with a ton! From audio engineering to content repurposing and marketing to guest management, there are a lot of different services to offer in this space.
Don’t worry, you don’t have to master or offer it all – you can cherry-pick what services you enjoy doing and offer only those to your clients if you want.
Of course! All it really takes to do work as a Podcast Producer is to have access to a computer, over-the-ear headphones and a reliable internet connection.
Our students can work with clients in their local community, home country or worldwide. We’ve entered into a global economy and the internet has made it possible for Producers and clients to work together regardless of their location!
You bet! There are already over 1,000,000 live podcasts to-date. Because of the many benefits businesses and brands get from podcasting, this number keeps rising!
Those folks already have shows and want someone else to manage things. But many more business and brands aren’t using audio but really want to be.
In either scenario a Podcast Producer can help – they can step in and take over or even improve a client’s show or help them to start from scratch.
Well, you have to learn how to do the Podcast Producer services you want to offer. You should also like podcasts and be growth-minded.
Operating a podcast production biz also means you’re self-employed, so finding and pitching clients should be high on your priority list.
> 6 comprehensive modules
> Self-paced material that is available 24/7
> In-depth tutorials and lots of plug-and-play templates
> Lifetime access to the program and complimentary updates over time
At the beginning of 2019, I (Melanie) received an email from a Hailey Thomas asking about help with podcast production. Soon after the email, we set up a call and chatted for about an hour on Hailey’s vision for her podcast. Just like that, the One Year Later podcast was born!
Hailey and I have been working together on her podcast and other projects that have come along ever since. We get along eerily well and I feel so fortunate to have run into such an amazing human that walks alongside me in what often feels like a crazy, self-employed life.
Gina and I (Hailey) had already worked together on another digital course (Project Management for Virtual Assistants), so when she mentioned another course about being a Podcast Producer – I jumped at the chance to work with her again.
To start getting clients, all you’ll need is:
–> Podcast Production School course enrollment – $598
–> Community membership – $1 for first 30 days ($49/m thereafter)
–> Audacity (editing software) – $0 (it’s FREE open-source software!)
–> Over-the-ear headphones – $15+ (you can get a decent pair for cheap)
–> PayPal biz account (to get paid) – $0 (FREE!)
You’re looking at an “all-in” cost of just over $600, INCLUDING your course investment.
In Podcast Production School, we’ll walk you through all of the possible tools and platforms you can use in your business (including suggestions for those headphones!).
But to be clear, most of them are free (or have a free trial). All other purchases are 100% up to you and your client. Your clients will either have a lot of these tools already in place or look to you to set them up with their credit card (not yours!).
We don’t offer refunds as we’re firm believers that you “get out as much (or more!) as you put in.”
Investing in yourself is an important decision – if you’re ready to make a commitment to yourself, change your current circumstances and put in the work, you’ll get results!
PAY IN FULL
-
8 self-paced modules containing 45+ individual lessons
-
20+ customizable turn-key templates, including a Master Services Agreement
-
Audacity, Libsyn, and WordPress tech training
-
4 customizable pitch templates + tracker
-
Bonus podcast marketing training from Joe Fier of Hustle & Flowchart
-
Lifetime access to the program with FREE, ongoing updates
-
+ Optional Community Membership: program support, regular (LIVE) office hours and job postings (select box upon checkout)
PAYMENT PLAN
-
8 self-paced modules containing 45+ individual lessons
-
20+ customizable turn-key templates, including a Master Services Agreement
-
Audacity, Libsyn, and WordPress tech training
-
4 customizable pitch templates + tracker
-
Bonus podcast marketing training from Joe Fier of Hustle & Flowchart
-
Lifetime access to the program with FREE, ongoing updates
-
+ Optional Community Membership: program support, regular (LIVE) office hours and job postings (select box upon checkout)