from succeeding as a
freelance Podcast Producer?
We get it – and obviously, you’re not alone! 🤗
In fact, we polled 2,562 aspiring Podcast Producers and the overwhelming response was the same… 👇
They were unsure how to GET started, FIND prospects and TURN them into recurring clients (aka consistent revenue).
Good News! 😍
Podcast Production School was designed for folks just like this.
Folks just like YOU!
Our 90-day blueprint will help you systematically land new clients and deliver quality work so that you can earn a dependable income as a Podcast Producer.
How? By mastering the skills + strategies needed to launch, manage and grow podcasts for small businesses.
Hey there! 👋
We’re Hailey, Mel & Gina!
Together we created and run Podcast Production School.
🤓 We're also big #DataNerds – when we polled our students before they started, this is what we learned:
- At least HALF of our students come to us NOT having an online business already.
- The other half want to specialize their [existing] service-based business in the podcasting medium.
- 95% DON'T run their own podcast but can see the benefit of small businesses using them for marketing.
- The majority want to earn at least $2,500 per month – on a part-time basis.
They struggled with confidence, time management and self-discipline. You know, before they came to us, that is! 
They were also...
- Overwhelmed by reading (but not doing) all the things and it put them into a loop of analysis paralysis.
- Unsure of how to deliver quality work after being hired by a business owner.
- Without access to step-by-step training (or kickass instructors!) to safely develop their skills & confidence in their craft.
- Unsure where to look for prospects or how to turn them into paying clients.
- Without a group of like-minded peers to share experience & accountability with to focus on growing their business.
Sound familiar?
No problem! We get that these seem like big mountains to climb.
But once our students figured it out? They were THRIVING!
Still not convinced?
Here’s what our students have been able to do:
- Sara M. finished the course, pivoted her business to offering podcast production, and landed her first TWO clients all within 30 days!
- Megan R. combined her newly learned skills from the course and her experience with Pinterest to expand her service offerings to more clients.
- Maryam B. completed her first audio segment and client pricing sheet in PPS: Live! (our two-day workshop).
- Michelle M. convinced a current freelancer client to add a podcast to their repertoire – now, she's not only producing a show for that client, and has brought on even more podcast-specific clients.
- Kelley W. mapped out her own podcast production plan and has been consistently producing her own show ever since!
And we’ve been cheering each other on, diving into the monthly challenges and sharing our work on the daily in our members-only community! 🙌
And like our students, you can…
✔️ Launch your business.
✔️ Build your confidence.
✔️ Land your first clients!
Better yet? This is ONLY the beginning!
A quick message from Gina, Mel & Hailey:
Podcast Production School helps you master the skills + strategies needed to launch, manage and grow podcasts for small businesses.
"This sounds cool, but what is a Podcast Producer and who needs one?"
A freelance Podcast Producer is someone who offers technical, administrative and/or marketing support to podcast owners remotely.
There are already over 2,000,000 live podcasts to-date. Because of the many benefits businesses and brands get from podcasting, those numbers keep rising! 📈
Folks that already have shows often need someone else to manage things. And there are tons more businesses and brands that aren’t currently using audio but really want to be. In either scenario a Podcast Producer can help – they can step in and take over, improve a client’s existing show or help them to start a new one from scratch.
And we’re here to show you EVERYTHING you need to know to produce podcasts for those business owners.
So what’s the plan? 🤔
From our experience, it takes about 90 days to ramp up your podcast production business, even if you’re starting from scratch!
And our 90-day blueprint will help you to systematically land new clients and deliver quality work so that you can earn a dependable income.
What the 90-Day Blueprint looks like...
➡️ Days 0-30: Complete the Podcast Production School Coursework
- This program is designed to take you from an absolute beginner to running a fully operational podcast production business. If you do one section a day, it will take about 30 days to complete.
- We’ll cover everything from how to set up all the essential podcast tech and equipment, the different roles and responsibilities involved in podcast production, the pre and post services freelancers can offer, tips and tricks for growing podcasts, finding and vetting new clients, getting your business off the ground and so much more!
- Corresponding Community Exercise: PPS: Live!
➡️ Days 31-60: Make 100 Offers to Prospects (i.e. send 100 pitches)
- This might sound daunting but by the time you get to this stage, you’ll have every single thing you need (including templates that tell you exactly how to pitch and what to say) to send your first 100 pitches. This is a rite of passage for successful freelance businesses and we support you all the way through! If you send 5 pitches a day (Monday-Friday) you’ll complete those 100 pitches within just 30 days.
- Corresponding Community Exercise: First 100 Pitches Challenge!
➡️ Days 61-90: Gain Practical Production Experience
- At this point, you should be onboarding your first client (yay!). Regardless, we’ll spend these 30 days helping you launch your own audio series so you can get practical experience and real-time feedback on your skills (and a few great pieces to add to your portfolio!).
- Corresponding Community Exercise: Launch your own podcast!
When you become a Podcast Producer, you’ll…
- Help business owners utilize a popular and in-demand medium to spread the word about their offerings, expertise, brand, products, etc.
- Contribute significantly to your family’s monthly budget – or at least finally provide those “extras” you’ve been dreaming about (Disney, anyone?).
- Gain flexibility in your day. You get to choose when and where you work on your business.
- Get a chance to learn new (and highly-valued) skills that can be applied to far more than just podcasting!
- An Overview of Podcasting
- Understanding the Types and Parts of a Podcast
- Podcast Process and Workflow
- Services You Can Offer as a Podcast Producer
- Technical Set-up and Audio Editing
- Episode Distribution
- Episode and Show Note Creation
- Podcast Project Management
- Guest Management
- Content Repurposing
- Marketing and Promotion
- Working With Clients (packages, pricing, contracts and onboarding!)
- Technical Training
- Templates and Checklists
- Certification
20+
Templates & Checklists
For Example: Customizable Client Pitch Templates + Tracker
PLUS... WE HAVE BONUSES! 😍
BONUS #1 ($147 VALUE!)
Program support & client leads
through our Exclusive Online Community!
*90 days of complimentary access to our exclusive community that includes program support, regular (LIVE) office hours and job postings – don’t forget to check the box at checkout!
It’s where current students and graduates of Podcast Production School who are SERIOUS about mastering podcast production, landing clients and making a living online hang out!
Your Podcast Production School Community Membership Includes:
- Access to Hailey & Gina who are available to answer your technical and business-related questions.
- Monthly LIVE Office Hours.
- Regular, specialized trainings and challenges designed to up your technical & mindset game!
- Access to unique client leads to help you build your business.
Bonus #2 ($500 value!)
26 Podcast Growth Hacks Training from Joe Fier of Hustle & Flowchart
- Why growth is important. Taking podcast growth into your own hands is crucial. You can't sit around and wait for listeners to come.
- Joe and Matt's journey of growing their audience.
- FREE Growth Strategies — No or very low cost things you can do to promote a podcast.
- Paid Growth Strategies — Effective growth strategies with a cost associated to it.
Bonus #3 ($250 value!)
Client Contract
- Your availability
- How clients can contact you
- What happens in the event of illness/emergency
- How (and when) you expect to be paid
- Scope of work
- Who is responsible for incurred costs
- And more!
Bonus #4 ($1,000 value!)
PPS: Live! – A 2-day Workshop!
- You'll walk away with:
- 2 ready-to-go audio samples for your portfolio
- An audio introduction you can use for pitching clients (or for your own show!)
- TWO full days of Q&A with Hailey & Gina
-
And more!
Wanna give your new business a boost? Join us for our next PPS: Live! – on February 19-20th, 2022! This 2-day intensive workshop that will walk you through how to build a baseline for almost all of the skills we cover in Podcast Production School.
Our Money-Back Guarantee:
Our goal is for you to double your investment, earning a minimum of $1,000 (2x your $500 tuition) within 90 days of enrollment!
If you don’t double your investment 90 days after you begin (by completing the course material + the 100 Pitch Challenge as prescribed), we’re happy to issue a 100% refund.
I was scared to start this journey but with the amazing support from the PPS team, I've now launched my business! If you're interested in becoming a Podcast Producer, look no further than Podcast Production School. Thank you so much – I couldn't have done this without your guidance and encouragement!"
- Are you familiar with online or remote work?
- Ready to learn a new, game-changing skillset?
- Detail-oriented? You often see things others miss!
- Good at organizing online files in multiple places?
- Able to manage a variety of tasks across multiple platforms?
- A good communicator? Or question asker... because that’s a thing!
Launch your Podcast Production biz TODAY and get access to ALL future course updates and upgrades for FREE!
♨️ PPS is getting an update – the cost to enroll will be increasing to $1,000 soon! ♨️
PAY IN FULL
-
8 Self-Paced Modules Containing 45+ Individual Lessons
-
20+ Customizable Turn-Key Templates
-
Audacity, Libsyn & WordPress Step-by-Step Tech Training
-
BONUS #1: 90 Days of Complimentary Access to Our Exclusive Online Community* ($147 value!)
-
BONUS #2: Podcast Marketing Training from Joe Fier of Hustle & Flowchart ($500 value!)
-
BONUS #3: Customizable Client Contract Template ($250 value!)
-
BONUS #4: PPS: Live! 2-Day Workshop ($1,000 value!)
-
Lifetime Access to the Program with FREE, Ongoing Updates (PRICELESS!)
-
*To get your 90 days of complimentary access to our exclusive community that includes program support, regular (LIVE) office hours and job postings, make sure to check the box at checkout!
What could this look like in your business? You could offer...
- Audio editing and show note creation to your clients at $500/month. You’d only need 5 clients to earn $2,500 a month. Land 10 to create $5,000 in income each month!
- Provide 3 clients with audio editing and guest management at $350/month for their bi-monthly shows, and make a total monthly revenue $1,050/month.
- Or offer full-service podcast production for 4 clients at $750/month, making your total monthly revenue $3,000!
How?
It's your business and you can design it however you
want to based on your personal and professional goals. 😎
Great question!
Podcast Production School is designed for both those who want to start and build out a podcast production business, offering podcast-specific skills to small business owners and for small business owners looking to launch and grow a podcast for their own businesses.
To start getting clients, all you’ll need is:
–> Your Podcast Production School course enrollment – $500
–> Community membership – $0 for first 90 days ($49/m thereafter)
–> Audacity (editing software) – $0 (it’s FREE open-source software!)
–> Over-the-ear headphones – $15+ (you can get a decent pair for cheap!)
–> PayPal biz account (to get paid) – $0 (FREE!)
You’re looking at an “all-in” cost of just over $500, INCLUDING your program investment.
In Podcast Production School, we’ll walk you through all of the possible tools and platforms you can use in your business (including suggestions for those headphones!).
But to be clear, most of them are free (or have a free trial). All other purchases are 100% up to you and your client. Your clients will either have a lot of these tools already in place or look to you to set them up with their credit card (not yours!).
Well, you have to learn how to do the actual podcast production services you want to offer. You should also like the podcasting medium and be growth-minded.
Operating a podcast production biz also means you’re self-employed, so finding and pitching clients should be high on your priority list.
Great question – Podcast Producers can help with a ton! From audio engineering to content repurposing and marketing to guest management, there are a lot of different services to offer in this space.
Don’t worry, you don’t have to master or offer them all – you can cherry-pick what services you enjoy doing and offer only those to your clients if you want. 🍒
As far as how much money producers typically make, you have to consider factors like, amount of experience, level of expertise, services offered, the level of client they’re looking to work with, etc.
Most Podcast Producers easily average $30 to $50 per hour (or more!) over time.
Our goal is to help students develop a side hustle that earns them an additional $1,000+ per month at the bare minimum. Some students decide to take it much further than that – earning six-figures as a full-time Producer isn’t out of the realm of possibility!
You bet! Of course, it depends on the individual – how much time they have to devote to learning, etc.
Most students make their way through the material in a month or less. Our 90-day blueprint is designed so that you not only learn, but land at least your first client and hone your skills in the first 3 months of your journey!
Nope! You’ll learn all of the skills needed to take over an existing show or help create a client’s brand new podcast from scratch, regardless if you have a podcast of your own or not.
Of course! All it really takes to do work as a Podcast Producer is to have access to a computer, over-the-ear headphones and a reliable internet connection.
Our students can work with clients in their local community, home country or worldwide. We’ve entered into a global economy and the internet has made it possible for Producers and clients to work together regardless of their location!
> 8 self-paced modules containing 45+ lessons
> 20+ customizable turn-key templates for you to plug-and-play
> Audacity, Libsyn & WordPress step-by-step tech training tutorials
> Lifetime access to the program and complimentary updates over time
> Plus, $1,897 of additional bonuses! 🤩
A few years ago, Hailey emailed Mel asking for help with podcast production. They set up a call and chatted for about an hour on Hailey’s vision for her new show. And just like that, the One Year Later podcast was born!
They continued working together on her podcast and other projects that came along over the years.
Gina and Hailey had already worked together on another digital course (Project Management for Virtual Assistants), so when the topic of another program about becoming a Podcast Producer came up, Hailey jumped at the chance to work together again.
Hailey mentioned what an amazing addition/asset Mel would be to the budding opportunity and in late 2019, Podcast Production School was born! The rest as they say, is herstory!
Kind of… it’s less of a refund policy and more of a money-back guarantee!
Why? Our baseline goal is for you to make 2x your investment back (or at least $1,000) within 90 days. That means landing at least one, $500/month client and booking just 2 months worth of work with them. If for any reason you don’t land a client 90 days after you’ve completed the course material and the 100 Pitch Challenge as prescribed, we’re happy to issue a 100% refund.
Investing in yourself is an important decision – if you’re ready to make a commitment to yourself, change your current circumstances and put in the work, you’ll get results! 
x2
PAY IN FULL
-
8 Self-Paced Modules Containing 45+ Individual Lessons
-
20+ Customizable Turn-Key Templates
-
Audacity, Libsyn & WordPress Step-by-Step Tech Training
-
BONUS #1: 90 Days of Complimentary Access to Our Exclusive Online Community* ($147 value!)
-
BONUS #2: Podcast Marketing Training from Joe Fier of Hustle & Flowchart ($500 value!)
-
BONUS #3: Customizable Client Contract Template ($250 value!)
-
BONUS #4: PPS: Live! 2-Day Workshop ($1,000 value!)
-
Lifetime Access to the Program with FREE, Ongoing Updates (Priceless!)
-
*To get your 90 days of complimentary access to our exclusive community that includes program support, regular (LIVE) office hours and job postings, make sure to check the box at checkout!
by podcast production school